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Keep a druggist in your pocket

March 01, 2011 By: Nadia Category: Medtipster, Prescription News, Prescription Savings

www.Medtipster.com Source: newsobserver.com, 2.28.2011 – by Sue Stock

It’s not enough for America’s big pharmacy chains to be on every corner.

Now they want to be in your pocket, too.

This year the behemoths of the pharmacy industry including Walgreens, CVS, Rite Aid and Target are all ramping up efforts to offer you pharmacy services via your mobile phone.

Want to refill a prescription? No problem.

Check on your medication history? You can do that, too.

Walgreens has even introduced a refill system that allows you to order a prescription refill by using your smart phone camera to take a picture of the bar code on your medication bottle.

The pharmacies say the added features are all about convenience.

“If you look at our national footprint of 7,600 stores throughout the country, our physical stores are within three miles of nearly two-thirds of the U.S. population,” Walgreens spokesman Jim Cohn said. “I think that what we’re doing through our online and our mobile offerings is really extending that convenience to our customers through this channel.”

But, there are other reasons for such companies to explore mobile technology, especially in the super-competitive pharmacy business, said Dan Mendelson, CEO of Avalere Health, a health care advisory company in Washington, and a Duke University adjunct professor.

“What they’re really trying to do is create ‘stickiness’ among their clientele, and they’re also trying to appeal to younger customers who are maybe not going into the pharmacy for other things,” he said. “It’s a marketing strategy and not a whole lot more.”

Still, it seems to be working. Walgreens reports that more than 1 million people have signed up to receive alerts by text message when their refills are ready.

And with that kind of interest from consumers, it should be no surprise that smaller and independent pharmacists are watching closely. Raleigh-based Kerr Drug is exploring mobile technology this year, spokeswoman Diane Eliezer said. Kerr already offers refills through its website.

“We’re just looking for more ways for people to reach us with different devices,” she said. “We’re not going to hesitate to try it when the time is right.”

Here’s a rundown of the different services that are available for consumers:

CVS : Last year, CVS introduced an iPhone app that allows users to refill and transfer prescriptions, view prescription history, access drug information, view the weekly sales ad and use a GPS navigator to locate the nearest store. Users of other devices, including Blackberry and Android phones, can access the same services through the CVS mobile site, m.cvs.com .

Rite Aid : In September, Rite Aid introduced the option for customers to opt in to receive alerts about their prescriptions via text message,e-mail or automated phone call. To opt in, customers should create a profile at www.myriteaid.com and select the appropriate option.

Target: Target has set up a dedicated mobile website, target.com/rx , where users can find a pharmacy, refill or transfer a prescription and enroll in auto refills.

Walgreens: Walgreens has apps for iPhone, Android and Blackberry users that allow customers to find the nearest pharmacy, order refills, access prescription records, view the weekly ad, make a personalized shopping list and even order prints of photos that they take with their mobile phones. The feature through which customers can scan the bar code on their prescription bottles to order refills is only available for iPhone and Android users at this time. More information is available at www.walgreens.com/ mobile .

Leading Retail Clinics Expanding Their Roles

January 06, 2011 By: Nadia Category: HealthCare, Medicine Advice, Medtipster, Prescription News, Prescription Savings

www.Medtipster.com Source: Dow Jones Newswires – Philadelphia Bureau, 1.5.2011

Drug-store clinics, supported by hospital systems and insurers, are girding to play a broader role in delivering medical care as the U.S. health system faces a growing doctor shortage.

Where retail clinics met skepticism from the medical community a few years ago, industry leaders see them gaining acceptance and taking on greater responsibility, complementing rather than replacing primary physicians.

Retail clinics operated by national pharmacy chains CVS Caremark Corp. (CVS) and Walgreen Co. (WAG), which together represent two-thirds of the market, are forming partnerships with health systems and have expanded the scope of services offered, moving beyond flu shots and sore-throat care into screenings and monitoring of chronic conditions.

“From a quality perspective and an affordability (perspective) we present a good solution,” said Dr. Andrew Sussman, associate chief medical officer of CVS Caremark and president of its MinuteClinic business. “We are at a unique and in some ways defining moment.”

Clinics see their role growing as millions more people gain insurance coverage under the U.S. health overhaul in 2014, intensifying a national physician shortage also heightened by an aging and increasingly diabetic population.

The health-system partnerships, in turn, are expected to help drive expansion of a decade-old U.S. retail clinic industry that peaked at 1,211 as of December, according to consultant Tom Charland of Merchant Medicine LLC, who tracks the industry in his ConvUrgentCare Report.

“We are predicting much greater clinic expansion in 2011 vs. 2010, largely because of these partnerships,” Charland said.

Merchant Medicine estimates the industry added 28 clinics net this year, a 2.4% increase. Wal-Mart Stores Inc. (WMT), which house independently owned clinics, led that growth, more than doubling the sites in its stores to add 63 clinics, Merchant Medicine said.

MinuteClinic and Take Care Clinic chains, though, both have seen double-digit percentage growth in patient visits this year. Although MinuteClinic closed a few locations in 2010, it expects to add 100 clinics a year to reach about 1,000 by 2015, roughly double the current number.

Drop-in clinics, generally staffed by nurse practitioners, say they don’t aim to become a “medical home” for patients, although a significant percentage of those visiting them–more than half of those using MinuteClinic and 40% at Walgreen’s Take Care Clinic–lack a primary physician.

“We are increasingly playing a role as an advocate and navigator for these patients,” said Peter Hotz, vice president for Walgreen’s health and wellness division.

Walgreen wouldn’t say whether its clinics are profitable, although Hotz said they should contribute to revenue and earnings as they grow. CVS expects MinuteClinic to be break-even by the end of 2011. Neither company breaks out the financial figures for its clinics.

CVS Caremark sees MinuteClinic, which added monitoring of diabetes, hypertension and cholesterol in 2010, as a partner with health systems in a “medical home network,” Sussman said. The company has entered collaborations with hospital systems in several states and is in talks with others.

Ohio’s Cleveland Clinic academic medical center has called its relationship with MinuteClinic “a true continuity of care model,” and the two organizations are working to integrate electronic medical records systems to facilitate sharing of patient information.

For Walgreens, which operates 359 Take Care Clinics plus 370 worksite health centers, the expanded retail clinic role fits a strategy to make its pharmacies “health-care destinations,” Hotz said. The clinics recently formed a collaboration with the Ochsner Health System in New Orleans and are developing other potential partnerships.

Insurers appear to support an expanded role for clinics. Roughly 70% of visits at MinuteClinics and Take Care Clinics are covered by commercial or government insurance.

“Most insurers cover all of our services, including chronic-condition monitoring. Payers have expanded coverage as our range of services has expanded,” CVS Caremark spokeswoman Carolyn Castel said.

While WellPoint Inc. (WLP), the largest U.S. managed-care company by members, prefers patients use primary care doctors as their medical homes, “we also recognize that not every market has an adequate supply of primary care physicians to fill this role and that not every member desires such an intimate relationship with a (physician),” spokeswoman Jill Becher said.

Although WellPoint doesn’t cover the comprehensive chronic-condition monitoring that some retail clinics have started to offer, it does contract with all the major clinics and as of March it will cover an additional 24 services offered by nurse practitioners at retail clinics, including conducting lipid panels, glucose monitoring and testing for tuberculosis and HIV.

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